To combat the local movie bootleg market (which continues to improve in quality and sophistication), films in China and Hong Kong are being released in legal DVD formats simultaneously with...

To combat the local movie bootleg market (which continues to improve in quality and sophistication), films in China and Hong Kong are being released in legal DVD formats simultaneously with theatrical screenings. The price premium of an authorized DVD has been reduced as well in an attempt to lure buyers into "trading up."

An original copy now costs around RMB 13 compared to a RMB 9 counterfeit. To offset the reduction in premium, the new DVDs are front-loaded with advertising. For instance, Motorola put an ad for their new Moto Krzr phone in The Banquet DVD.

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