We all think that being an adult is pretty tough. You have to got to work, earn money, run a household and provide for your family. But have we really moved on from our juvinile selves, and how should brands approach us?

On his blog, Trevor Cook of JWM points to this Telegraph article which tells us how to be adults:

Don't be affronted Being affronted (or offended, or complaining about ‘inappropriateness') is no response for a grown-up. Only children believe the world should conform to their own view of it: a sort of magical thinking that can only lead to warfare, terrorism, unmanageable short-term debt and the Blair/Bush alliance

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