Beklina

Beklina
Design

Beklina is a great new online boutique dedicated to selling fair trade, organic and sustainable clothing. Products sold are from a wide range of companies...

Amanda Gore (PSFK London)
  • 17 october 2006

Beklina is a great new online boutique dedicated to selling fair trade, organic and sustainable clothing. Products sold are from a wide range of companies and designer-makers, which the website displays in a simple, easy to navigate format. Cleverly, each item is lovingly presented with explanations that include information about the company and why they qualify to be on this site, plus where and how the item is made. Adding the personal touch works very well here, and is clearly key to what Beklina are trying to achieve- the simplicity of a small-town, homely store in an online marketplace. As they say-

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