Blog Like NY Times Hypes Advertisers, Double Publishes, Focuses On The Soft
Sometimes you wonder if the mainstream press have been taking too many ideas from online media. A review of Sunday Oct 22 New York Times newspaper and magazine(s) suggests that the NYT is changing its stance on editorial and advertising and the supposed distance between them.
A ‘Public Editor’ column by Byron Calame in this issue of the NY Times gives us a glimpse of the strategic focus there. The NYT is looking to grow its magazines – on glossy paper and newsprint – to sell advertising to support its news department. He says: