Bodum: Good Design Found at Target
In addition to Targets recent move toward organic food products, the retail giant continues to surprise us with their remarkably well-designed and affordable houseware products.
What generally brings good design out of the realm of the academic discussion–or fantasy, for that matter–and into reality is affordability.
Focused on the design philosophy that “good design doesn’t have to be expensive,” the brand name Bodum has become synonymous with simple, affordable, elegantly-designed housewares. Founded in Copenhagen in 1944, the company is now recognized as a global design leader, operating in 17 countries with over 50 Bodum stores.