Book Review: Brand Simple by Allen Adamson

Book Review: Brand Simple by Allen Adamson
Piers Fawkes, PSFK
  • 16 october 2006

Contributed by J.Eggers

Oh, no, please don’t mention Starbucks. Please. OK, we’ll let that go. Just don’t say, “Kleenex.” Don’t go there. Ouch. The only thing that would really kill me would be coming across the root definition of the word “brand.” And there. It. Is.

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