Brand Experience: Jack Daniels Invitational BBQ

Brand Experience: Jack Daniels Invitational BBQ
Piers Fawkes, PSFK
  • 23 october 2006

On October 28, the population of Lynchburg, Tennessee, will jump form 361 to 30,000 – not counting the 3900 pounds of pigs, chickens and cows – as about 60 teams face off in the 18th Annual Jack Daniel’s World Championship Invitational Barbecue.

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