Brands Respond to Customer Power

Brands Respond to Customer Power
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This weeks lead article on brandchannel.com should make interesting reading for any consumer who wants to know if their buying behaviour is having any impact on retail brands. For any...

Guy Brighton
  • 27 october 2006


This weeks lead article on brandchannel.com should make interesting reading for any consumer who wants to know if their buying behaviour is having any impact on retail brands. For any retailer it should be a wake-up call. Cause-Related Consumerism is discussed by Melissa Davies, a brand consultant and author of More than a Name: An introduction to branding (design).

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