The Observer reports on a new venture by Wallpaper founder Tyler Brule- a luxury magazine aimed at the affluent and intelligent elite. Entitled Monocle, the...

The Observer reports on a new venture by Wallpaper founder Tyler Brule- a luxury magazine aimed at the affluent and intelligent elite. Entitled Monocle, the publication will cost £5 and cover business, reportage, cultural criticism and luxury goods. With a base in London and small bureaux in Tokyo, New York and Zurich, Monocle aims to appeal to successful professionals who travel widely and divide their time between several cities.

With a stronger intellectual base than the likes of Quintessentially and other luxury society  magazines, Brule says   "We have been influenced by the success of the Economist and the BBC in North America, but we will be bringing stories to life with our writing and reportage and looking ahead a bit, which is very different from what the Economist does.'

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