Coke Avoids Agencies To Make New Campaign

Coke Avoids Agencies To Make New Campaign
technology

 Coke ContestBL Ochman spots an interesting development at Coke where they seem to have bypassed the old ad agency model to deliver a marketing campaign.

Guy Brighton
  • 31 october 2006

BL Ochman spots an interesting development at Coke where they seem to have bypassed the old ad agency model to deliver a marketing campaign. A few months ago Coke was criticized by the marketing community for not acting on a fad where films were posted on YouTube where kids would put a mentos candy in a bottle of Coke to fizz it up (and often bounce it).

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