Coke ContestBL Ochman spots an interesting development at Coke where they seem to have bypassed the old ad agency model to deliver a marketing campaign.

BL Ochman spots an interesting development at Coke where they seem to have bypassed the old ad agency model to deliver a marketing campaign. A few months ago Coke was criticized by the marketing community for not acting on a fad where films were posted on YouTube where kids would put a mentos candy in a bottle of Coke to fizz it up (and often bounce it).

The original film was produced by Fritz Grobe and Stephen Voltz and Coke has now turned to these guys to create a whole new campaign for them. BL says:

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