Dedstination Branding

Dedstination Branding
Advertising
Henry Lambert
  • 19 october 2006

Ever since the ‘I love NY’ slogan was launched other cities across the US and also the world have been trying to get in on the slogan bandwagon.

Igor International have done a survey of US cities attempts to rebrand themselves:
Texas: It’s Like a Whole Other Country
Las Vegas: What Happens in Vegas Stays in Vegas
Kentucky: Unbridled Spirit
Wichita: We Got the Goods
Ohio: Build Your Business. Love your Life
Kansas: As Big As You Think
Baltimore: Get In On It
Utah: Life Elevated
Washington State: SayWA
Wisconsin: Like No Place On Earth
Maryland: More Than You Can Imagine
Colorado: Enter A Higher State
San Francisco: S.F. Boogie Down (now a viral campaign )

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.