Evaluating Creative Work
One of the toughest jobs in the creative industries is feeding back on ideas that have been presented to you. You have to articulate raw emotion combined with business sense in as rational a way as possible whislt trying to tease out even better work.
Paul over at Life in the middle has provided a brilliant set of techniques for providing as helpful, honest and inspiring feedback as possible:
To follow is a list of rules, questions and thoughts I try to follow. It’s not supposed to be an exhaustive list, merely some scribbling on the tube. There are other techniques that look more into the content of the work but in terms of attitude this is where I would start.