Flogvertising: Edelman Gets A Kicking

Flogvertising: Edelman Gets A Kicking
technology

The blogosphere has reacted angrily to a blog devised by self-proclaimed 'influencers of influencers' Edelman, the PR agency. Edelman helped Walmart set up a blog called Wal-marting Across America that critics say misled the audience.

Piers Fawkes, PSFK
  • 16 october 2006

The blogosphere has reacted angrily to a blog devised by self-proclaimed ‘influencers of influencers‘ Edelman, the PR agency. Edelman helped Walmart set up a blog called Wal-marting Across America that critics say misled the audience. The blog looks like it’s authored by a couple traveling across America in their RV and spending nights parked in WalMart parking lots – but it turns out that turned out to be a fake blog, written by writers employed by an Edelman off-shoot. Despite hiring blog-crusader Steve Rubel recently, the PR agency seems to think that it can still ‘invent the news’ in a time when consumers – and the media – demand transparency.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.