The blogosphere has reacted angrily to a blog devised by self-proclaimed 'influencers of influencers' Edelman, the PR agency. Edelman helped Walmart set up a blog called Wal-marting Across America that critics say misled the audience.

The blogosphere has reacted angrily to a blog devised by self-proclaimed ‘influencers of influencers‘ Edelman, the PR agency. Edelman helped Walmart set up a blog called Wal-marting Across America that critics say misled the audience. The blog looks like it’s authored by a couple traveling across America in their RV and spending nights parked in WalMart parking lots – but it turns out that turned out to be a fake blog, written by writers employed by an Edelman off-shoot. Despite hiring blog-crusader Steve Rubel recently, the PR agency seems to think that it can still ‘invent the news’ in a time when consumers – and the media – demand transparency.

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