Gap Branches Out

Gap Branches Out
technology

A big name both off and online, Gap is now planning to move beyond its own brands to try and make its mark on one...

Amanda Gore (PSFK London)
  • 23 october 2006

A big name both off and online, Gap is now planning to move beyond its own brands to try and make its mark on
one of the fastest-growing segments in e-commerce: shoes.
The company have just launched their shoe website Piperlime.com, which offers a " stylish
selection hand-picked by its staff" of shoes from over a hundred top brands, plus ‘expert’ advice from celebrity guest editors- the first one being the new queen of cool Rachel Zoe.

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