Golden Moments

Golden Moments
Advertising
Henry Lambert
  • 17 october 2006

Consumer generated content is a phrase that is buzzing around agencies at the moment. However, most seem unsure of how to harness this phenomenon.

In the UK there is something of an unlikely experiment going on. Bernard Matthews, who make breadcrumbed turkey drumsticks have decided to pioneer user generated content. Bernard Matthews are famous for their ‘Golden Moment’ commercials and so have created a new TV ad asking viewers to go online and upload their very own golden moment in order to win a trip to Australia. Consumers have been sending in letters and photos to the site and these are then displayed in the online gallery.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.