Google, who runs a site called Google Video, have - after a few days of speculation - announced that it will buy YouTube, the popular video-sharing Web site, for stock that it valued at $1.65 billion.

Google, who runs a video-sharing site called Google Video, have – after a few days of speculation – announced that it will buy YouTube, the popular video-sharing Web site, for stock that it valued at $1.65 billion. The NY Times says:

The acquisition of the privately held YouTube will enable Google to thrive in one area of the Internet where it has so far failed to gain footing. According to Hitwise, which monitors Web traffic, has the lion’s share of online video traffic. YouTube has a 46 percent share, MySpace has 23 percent and Google Video has 10 percent.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in