PSFK had the pleasure to attend the Meaningful Consumption conference, held at Base Camp, Copenhagen, on October 3, organised by the Copenhagen Institure for Futures Studies (CIFS) and Kjaer Global....

The conference, with an attendance of roughly 300, was chaired by Adam Hill of Brand X. During the conference, the audience was able to vote for a few questions via SMS.

Quick Summary: Adam Hill, Brand X , led through the conference. His underlying message: consumers want products that make sense. Sounds trivial, but in fact there's quite a lot to it.

Axel Olesen, CIFS, made a plea for empathic leadership. It is a prerequisite for an innovative environment, which itself is the Western hemispheres' advantage over other economies in the near future. recommended reading: Creative Man.

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