Meaningful Consumption Conference, Copenhagen

Meaningful Consumption Conference, Copenhagen

PSFK had the pleasure to attend the Meaningful Consumption conference, held at Base Camp, Copenhagen, on October 3, organised by the Copenhagen Institure for Futures Studies (CIFS) and Kjaer Global....

Guy Brighton
  • 15 october 2006

The conference, with an attendance of roughly 300, was chaired by
Adam Hill of Brand X. During the conference, the audience was able to
vote for a few questions via SMS.

Quick Summary:
Adam Hill, Brand X ,
led through the conference. His underlying message: consumers want
products that make sense. Sounds trivial, but in fact there’s quite a
lot to it.

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