The event was well orchastrated and the hospitality was pretty good too, plenty of food and drink for all, and best of all the event was held just a 10 minute walk from my flat. The speakers were a mixture of Microsoft employees and third parties. First up was Steve Berkowitz, Senior VP Digital Ad Solutions, he provided a brief overview of the online market. The second speaker was Anne Kirah a Microsoft anthropologist and she provided some really interesting insight into the way Microsoft now work on the development of new services. She encouraged the audience to think in terms of not users but people, that people generate the need for applications and these applications should be built for the people not forced on them.

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