Mixtape Marketing

Mixtape Marketing
Advertising
Piers Fawkes, PSFK
  • 27 october 2006

Anastasia over at Ypulse alerts us to a plan to bring brands to young people through piggybacking mixtape CDs. The press release from BuzzMG says:

“BuzzMG will release both urban and pop/rock editions of its mixtape magazine. The pop/rock edition will be produced under the “You’ve Been Buzzed” series, while the urban mixtape will keep its title, ‘Mixtape Legends.’

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