Despite the failure of the Chevy Tahoe’s efforts at consumer generated content, it appears that Mazda are prepared to follow a similar method in its bid to engage potential buyers.

Mazda will not be producing any TV ads for the next six months as users are asked to create ads online using film clips produced by Mazda. Consumers can choose from Western and silent clips amongst others, however they can’t choose the ending which means that the Maxda MX5 always saves the day.

Mazda say:

“We are moving more and more of our spend to online as it has proved so successful, measurable and effective, especially given our target audience of 25- to 45-year-old males,”

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