There's a very interesting Q&A with Steve Jobs in the Oct 15 06 issue of Newsweek where he discusses Apple's approach to design and how that helps define how his products are perceived.

There’s a very interesting Q&A with Steve Jobs in the Oct 15 06 issue of Newsweek where he discusses Apple‘s approach to design and how that helps define how his products are perceived. Here’s a nice excerpt where he explains the cultural importance of the iPod.

NW: IPods now have video, games, audio books and podcasts. Will iPods always be about the music?

SJ: Who knows? But it’s hard to imagine that music is not the epicenter of the iPod, for a long, long, long, long, long time. I was very lucky to grow up in a time when music really mattered. It wasn’t just something in the background; it really mattered to a generation of kids growing up. It really changed the world. I think that music faded in importance for a while, and the iPod has helped to bring music back into people’s lives in a really meaningful way. Music is so deep within all of us, but it’s easy to go for a day or a week or a month or a year without really listening to music. And the iPod has changed that for tens of millions of people, and that makes me really happy, because I think music is good for the soul.

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