Nike have created a stunning new brand film to promote their Golf range. Now golf is a sport I find pretty hard to get excited about.

However, the work produced by Imaginary Forces, Nike’s design company, is pretty cool:

“As the film opens, red lines twist sinuously against a black background, forming the shape of the new Nike SP-8 TW Tour golf shoe. The shoe fragments into its individual pieces to illustrate the movement of a golfer’s foot during the swing, while onscreen graphics and voiceover describe how each part of the shoe works to enhance the overall golf action.”

This content is available for Basic Members.
Already a member, log in