Nike have created a stunning new brand film to promote their Golf range. Now golf is a sport I find pretty hard to get excited about.
However, the work produced by Imaginary Forces, Nike’s design company, is pretty cool:
“As the film opens, red lines twist sinuously against a black background, forming the shape of the new Nike SP-8 TW Tour golf shoe. The shoe fragments into its individual pieces to illustrate the movement of a golfer’s foot during the swing, while onscreen graphics and voiceover describe how each part of the shoe works to enhance the overall golf action.”