Nike Looks For New Ways To Reach Young Audience

Nike Looks For New Ways To Reach Young Audience
Piers Fawkes, PSFK
  • 31 october 2006

In an attempt to reach a younger market for their LeBron range, Nike has looked for new ways to connect with its audience. The activity includes a pop-up store and a DVD that details the making of the shoe. The NY Times says:

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