It’s one of the most recognisable symbols on the planet. But how did the Nike swoosh come about?

Nike Biz has tracked the origins of the logo from its original Carolyn Davidson design to the solo swoosh that has come to dominate athletic apparel.

“According to Davidson, Knight wanted a design that suggested movement. She let flow the creative juices and came back to him with numerous designs. None captivated his imagination.

“However, Knight was staring down a deadline. Shoe boxes in Mexico were waiting to be printed. He needed a logo. He needed a decision. So he grabbed her rendering of the Swoosh, telling Davidson, “I don’t love it, but it will grow on me.”

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