The trend was started by the demand of the Filipino nation to watch boxer Manny Pacquiao knock out superstar Mexican fighters as he was doing it. Solar Sports, Manila's top...

The trend was started by the demand of the Filipino nation to watch boxer Manny Pacquiao knock out superstar Mexican fighters as he was doing it. Solar Sports, Manila’s top cable sports channel, tied up with SM, the nation’s most dominant shopping mall chain, to broadcast "Pacman’s" second bout with Eric Morales live nationwide in SM movie theaters.

Solar and SM continued the experiment with WWE pay per view events. A popular WWE Smackdown character (or if you really insist…sports entertainer) called Batista has Filipino heritage which the marketers were able to successfully leverage. In fact, WWE on the silver screen has become such a hit that each pay per view show is kept running in theaters for an entire three-day weekend and is no longer played live.

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