Over on Gizmodo, Brian L Clark writes an in- depth piece on the fate and fortunes of the video-recorder Tivo. He suggests that Tivo hasn’t been able to maintain its growth and now needs to look to advertisers to ensure that the technology is not consigned to history:
Frankly, TiVo’s 4.5 million subscribers can only take it so far. And the cost of acquiring new subs has increased by nearly 50 percent in the last year. Not good, particularly since the vast majority of its current subscribers came from the recently ended partnership with DirecTV. As a result, analyst Michael Kelman of Susquehanna Financial says TiVo’s best long-term prospects are in advertising. Ah, sweet irony–the service that allowed you to skip ads now needs advertising to survive. All that remains is to convince media buyers TiVo really has found the religion.