Secrets To IKEA’s Success

Secrets To IKEA’s Success
Piers Fawkes, PSFK
  • 24 october 2006

Business week have an analysis of IKEA’s success. Here’s some interesting points they make:

What enthralls shoppers and scholars alike is the store visit — a similar experience the world over. The blue-and-yellow buildings average 300,000 square feet in size, about equal to five football fields. The sheer number of items — 7,000, from kitchen cabinets to candlesticks — is a decisive advantage. “Others offer affordable furniture,” says Bryan Roberts, research manager at Planet Retail, a consultancy in London. “But there’s no one else who offers the whole concept in the big shed.”

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