The Future of Advertising

The Future of Advertising
Henry Lambert
  • 27 october 2006

Jeff Hicks, the CEO of Crispin Porter + Bogusky has announced that the future of advertising is that… there isn’t one.

Hicks argues that instead of 30 and 60 second ads, which are at the periphery, marketeers will focus far more closely on the product. Using Google and Starbucks as examples he stated that traditional advertising media are not needed to get the message to consumers, instead the marketing is embedded in the brand.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.