The Sun-1Shocker: Does The Sun's apparent move to cover green issues represent a real shift in eco-consciousness?

Shocker: Does The Sun's apparent move to cover green issues represent a real shift in eco-consciousness? Sure, this week British tabloid The Sun has featured global warming editorial written by Tony Blairbut could we conclude that this is really a shift? Well consider this: The Sun now offers Eco Tips given by a Page 3 Stunner!!

For those of you who may be unaware, The Sun has a delightful section each day where they present a topless girl as a ‘Page 3' stunner. Today it's Kelly Hazell and she's been crowned by the paper as their very own, “green glamour queen”. She's giving tips like turn off the lights during sex and, erm, car-sharing to meet dates.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in