Our friend Kevin Broome at Industrial Brand Creative had the opportunity to chat with Lorraine Gauthier and Alex Quinto, founders of Work Worth Doing - a unique design studio commited...

Our friend Kevin Broome at Industrial Brand Creative had the opportunity to chat with Lorraine Gauthier and Alex Quinto, founders of Work Worth Doing – a unique design studio commited to solving social, environmental and economic challenges on a local and global scale through  good design:

IBC: What was the major factor that led you to the work that you are now doing with Work Worth Doing?

WWD: We want to be active players in making positive change. And by starting Work Worth Doing, we could collaborate with other people and projects that are trying to do that, but also initiate projects that we care about. When we worked on the Massive Change project with Bruce Mau, we realized many individuals around the world are doing things to improve others’ lives. From entrepreneurs to non-governmental organizations to corporations, people are either designing new ways to transport people, better water purification systems, empowering entrepreneurial women in villages in Bangladesh, and so on. When we saw that the common denominator in all these projects was design in the broad sense, we got excited about doing something similar as designers and communicators.

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