Clarks, the UK shoe company known for it's comfort and quality rather than it's style, are trying a new idea in attempt to lure a...

Clarks, the UK shoe company known for it’s comfort and quality rather than it’s style, are trying a new idea in attempt to lure a new generation of consumers- childrens shoes with toys hidden in the soles!

Launching as part of next year’s autumn/ winter collection the innovative range, called Yotoy, will come with a toy that has been split in two pieces – one piece being placed in each heel. Playing to traditional stereotypes the boys toy is a race car called Zoomz, and the girls toy is a doll called Daisy Change with interchangeable hairstyles and clothing. A great the concept, but being a boring company they have gone for predictability even with a new innovation. If only they made the toys a range of animé characters or something more collectable it could be the new playground craze.

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