Account Planning Myths
Account planning has been described as the ‘thinking before the doing’, and the ‘discipline that brings the consumer into the process of devloping advertising’. However, a number of myths abound as to what exactly account planning is all about.
Now Track More Ideas
Learn About Our Membership Services
Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.