In Brief

manchic has some great pics from the new Adidas store on the Champs Elysees in Paris. On a street known more for it's designer retailers...

manchic has some great pics from the new Adidas store on the Champs Elysees in Paris. On a street known more for it’s designer retailers such as the newly renovated Louis Vuitton flagship, Adidas have opened their biggest Sports Performance Store in the world.

The 18800 square-foot store not only houses all the Adidas ranges (including the Stella McCartney collection), it also showcases the first "mi Innovation Centre" – described as ‘a large-scale, futuristic computer that provides a focal point of innovation and interaction for consumers.’  This claims to offer high-tech customization, giving customers the same bespoke treatment as top athletes using ‘unprecedented innovations such as a configurator, laser and infra-red technologies, commands generated by gesture translation, a virtual mirror, a digital 3-D universe and radio frequency identification’.

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