In Brief

A recent report conducted by Mintel, stated that Amazonian superfoods and anti-ageing elixirs are likely to be the next big thing to hit UK supermarket shelves. The trend has already...

A recent report conducted by Mintel, stated that Amazonian superfoods and anti-ageing elixirs are likely to be the next big thing to hit UK supermarket shelves.

The trend has already caught on in France, where beauty products containing Amazonian botanicals are believed to posses strong health benefits. 

The study sites consumer’s growing concern over environmental and ethically friendly products as the primary motivation for the shift.  Manufactures are also expected to begin using more biodegradable and re-useable packaging materials.

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