One of the most famous planners of recent times and one of Britain’s most successful advertising exports, Jon Steel has released a new book. A follow-up to the acclaimed Truth Lies and Advertising, Perfect Pitch is all about what advertising agencies arguably do best, win pitches. Influx Insights have got a fantastic interview with Jon in which he talks about how to pitch; one of the most famous pitches of all time, the London 2012 Olynpic bid; and a brilliant pitching anecdote:

“It’s a well-told tale, but I have never heard a story to top the one about London agency Allen Brady & Marsh’s pitch to British Rail in the late 1970s or early 1980s. My version of events may not be the exact truth, but this is what I have heard.

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