An interview with Jon Steel

An interview with Jon Steel
Advertising
Henry Lambert
  • 14 november 2006

One of the most famous planners of recent times and one of Britain’s most successful advertising exports, Jon Steel has released a new book. A follow-up to the acclaimed Truth Lies and Advertising, Perfect Pitch is all about what advertising agencies arguably do best, win pitches.

Influx Insights
have got a fantastic interview with Jon in which he talks about how to pitch; one of the most famous pitches of all time, the London 2012 Olynpic bid; and a brilliant pitching anecdote:

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