Well, judging by the number of references and clothing shown to Gap in the videos this could be a genius piece of marketing from the apparel giant. The video is well put together, well edited and consistent, William's website is also remarkably professional and the fact that he'll send you all his movies on a DVD seems like a pretty big offer.

Gap marketing stunt or otherwise, William Sledd is the man of the moment and any company trying to influence youth opinion should look closely at this YouTube phenomenom.

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