200611182149-1We are big fans of Digg and the idea behind it, but a survey of the top content on the Digg site told us something we had already thought was true: that beyond politics, Digg was having trouble building popularity for its new subject areas in the same way it has been able to encourage Diggers participate in Technology news.

We are big fans of Digg and the idea behind it, but a survey of the top content on the Digg site told us something we had already thought was true: that beyond politics, Digg was having trouble building popularity for its new subject areas in the same way it has managed to get Diggers participate in Technology news.

A quick survey of total Diggs on the front page of ‘Top Today' stories across subject areas – Sat Nov 18 9pm

EST :

Technology – 11,489 Diggs Gaming – 9,729 Videos – 6,080 Science – 4,195 Entertainment – 2,859 World & Business – 2,465 Sports – 737

At first look, that might look like some of the new areas such as videos are growing, but if we adjust the numbers to take into remove technology and political news from the Diggs in non-Tec and non-Gaming categories we get the following:

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