Charmin launched a new service the other day where they offer toilets to Times Square tourists in need for a pee. The story has been picked up well in the blogosphere and a couple of folk dropped us a line to let us know that they thought the service was a Branded Utility.

Charmin launched a new service the other day where they offer toilets to Times Square tourists in need for a pee. The story has been picked up well in the blogosphere and a couple of folk dropped us a line to let us know that they thought the service was a Branded Utility.

Elizabeth Talerman pinged us and said,

“I’ve been thinking lately about ways in which brands can be of service in every form they take – especially in advertising. There is a flurry of writing and thinking being done, especially in the digital word around the notions of branded utilities. And I’ve heard more than once this month that applications are the new advertising.

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