Branded Utility: Interview With Benjamin Palmer of Barbarian Group

Branded Utility: Interview With Benjamin Palmer of Barbarian Group
Piers Fawkes, PSFK
  • 7 november 2006

For the first stop of our search to find out more about Branded Utility we called Benjamin Palmer of the progressive digital shop Barbarian Group based in Boston. It’s his quote about Branded Utility in an Advertising Age article that gave us the inspiration to explore the idea.

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