Branded Utility: Nik Roope of Poke

Branded Utility: Nik Roope of Poke
Advertising
Piers Fawkes, PSFK
  • 16 november 2006

Last week we wrote about a fun application called TeaBuddy – a utility designed by digital agency Poke in London. We thought we’d ask Nik Roope, a partner at Poke (and creator of Hulger phones) what his reaction was to the theory of Branded Utility:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.