Branded Utility: Nik Roope of Poke

Branded Utility: Nik Roope of Poke
Piers Fawkes, PSFK
  • 16 november 2006

Last week we wrote about a fun application called TeaBuddy – a utility designed by digital agency Poke in London. We thought we’d ask Nik Roope, a partner at Poke (and creator of Hulger phones) what his reaction was to the theory of Branded Utility:

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