Browns Focus Swap Shop

Browns Focus Swap Shop
Design

In a twist on the guerilla store concept that has proved so successful for many brands, two kings of cool clothing retail; Browns Focus in...

Amanda Gore (PSFK London)
  • 3 november 2006


In a twist on the guerilla store concept that has proved so successful for many brands, two kings of cool clothing retail; Browns Focus in London and Acne Jeans in Stockholm, have swapped shops for 10 days. The press release described the event as a change not only of clothes but of lives-

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