In a twist on the guerilla store concept that has proved so successful for many brands, two kings of cool clothing retail; Browns Focus in...

In a twist on the guerilla store concept that has proved so successful for many brands, two kings of cool clothing retail; Browns Focus in London and Acne Jeans in Stockholm, have swapped shops for 10 days. The press release described the event as a change not only of clothes but of lives-

"The prestigious London boutique will move its entire concept, sophistication and edginess to the heart of Stockholm, and Acne Jeans in turn will re- locate their Acne Studio Norrmalmstorg in all its glory to London’s West End. Not only will the shops swap store fronts and stock, staff members from each store will essentially also swap lives throughout the duration of the event."

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