Earlier this year a german coffee manufacturer opened up a temporary art/gallery space in Hamburg. Ding Dong was set in a 60s/70s shopping mall architecture and featured various international artists...

Earlier this year a german coffee manufacturer opened up a temporary art/gallery space in Hamburg. Ding Dong was set in a 60s/70s shopping mall architecture and featured various international artists for one month. During daytime bypassers where invited to see the artists at work, listen to presentations and lectures while the gallery turned into a club at nights. Within only a few weeks Ding Dong became the place to be in Hamburg.

I think it's a quite nice example how brands can foster cultural projects without being too intrusive with their brand…

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