Faris & Transmedia Planning
Now Room116 have hooked up with Faris and picked his brain on exactly what this transmedia planning lark is all about:
“In this [transmedia] model, there would be an evolving non-linear brand narrative. Different channels could be used to communicate different, self-contained elements of the brand narrative that build to create an larger brand world. Consumers then pull different parts of the story together themselves.
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