Fiat in Brazil has developed a six-minute-long interactive movie where the audience picks their own ending. There are 16 different endings depending on the choice of the audience.

During the advertisements the audience are given 4 different questions to answer via text message. The final version of the movie is created at the end once the votes are counted.

Link (Portuguese)

[via Adverblog: Fiat, it’s cinema, but it’s interactive]

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