Fiat’s Interactive Cinema
Fiat in Brazil has developed a six-minute-long interactive movie where the audience picks their own ending. There are 16 different endings depending on the choice of the audience.
During the advertisements the audience are given 4 different questions to answer via text message. The final version of the movie is created at the end once the votes are counted.
[via Adverblog: Fiat, it’s cinema, but it’s interactive]