More designers sell their soul to the high street- with the arrival today of the Roland Mouret for Gap dress collection, and the anticipation building...

More designers sell their soul to the high street- with the arrival today of the  Roland Mouret for Gap dress collection, and the anticipation building for the Viktor & Rolf range for H&M, the word on the street is that newly crowned British Designer of the Year Giles Deacon will be producing a collection for UK retailer New Look. Tom Singh's high-street chain has been steadily raising its fashion flag in a bid to become a serious contender for the Topshop style crown, and scoring such a big name- which will be joined by an ad campaign styled by Katie Grand and featuring Drew Barrymore- is definitely going to up the game.

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