An article in the Daily Telegraph reports the results of a survey by the Carbon Trust. Fundings suggest that consumers are more likely to buy products and services from a...

Euan Murray, strategy manager at the Carbon Trust, said: "There has been a definite shift in behaviour. Fifty-three per cent of people felt that in the last year, climate change had become more of an issue for them."

He added: "Consumers want to use their purchasing power to reduce their carbon footprint and that of the UK as a whole."

According to the Carbon Trust, two thirds of UK consumers are likely to choose products with a low carbon footprint. More than half take environmental issues into account when buying consumer products.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in