Hotel Honesty

Hotel Honesty
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Hotel Honesty-1When I was involved with a brand audit for a large hotel group who wanted to understand what its brands stood for, two words never cropped up: sex and party.

Guy Brighton
  • 13 november 2006

When we were involved with a brand audit for a large hotel group who wanted to understand what its brands stood for, two words never cropped up: sex and party. Despite generations of films, TV and rock and roll suggesting otherwise, not one interviewee in market research nor one executive confessed to the idea that hotels are linked to sex and a good time.

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