With the likes of John Hegarty (the world wide creative god of BBH) and James Murdoch (the controller of the world's media) speaking, this is certainly worth watching. They may not talk about the newest things, but these guys tend to know where all the money ends up.

IAB videos

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in