Interview with Jonathan Ive
‘Ive moved to California to join Apple in 1992. “The anticipation was that I was joining the company that had produced the Mac,” he recalled. “But it was very different.” By then, Apple had lost the innovative spirit instilled by its co-founders Steve Jobs and Steve Wozniak. The turning point was Jobs’s return in 1997. He and Ive worked together on the iMac’s launch the following year, and forged a relationship that has been central to Apple’s success.