Henry Lambert
  • 21 november 2006

For those unfamiliar with the concept of IPTV it essentially allows users to choose what they watch and when as content is narrowcast over the internet. It also allows advertising to be specifically targeted to the person watching, rather than a whole audience group. In addition, IPTV makes niche broadcasting affordable – no longer to you need an audience of millions to make a programme viable – the long tail means that they’ll always be an audience.

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